Adopt for Joy is a campaign made in collaboration with the Mayhew Animal Shelter with the aim to encourage people to adopt pets by shining light on how having pets can help mental health and conversely, how the animals' mental health can be improved as well.
Kipster is a pet food brand collaboration with the campaign that aims to bring awareness to the campaign's message while at the same time providing delicious treats to pets.
Disclaimer: This is concept work for a student project.